Aquafina: Resolutions on Film

As part of Aquafina's "Drink More Water" campaign, we created a highly interactive online campaign, which encouraged users to submit their New Year's resolutions in the form of a film pitch. We partnered with production company Subliminal, and the top ten resolutions were made into short films created by professional filmmakers.

The campaign was wildly successful. Thousands of users submitted resolutions, and tens of thousands of viewers accessed the website as the videos were released throughout the first ten days of January.

Project

Resolutions on Film website

Client

Aquafina

Agency

Tribal Worldwide (DDB)

Role

Art direction, video production, developer

Aquafina: Resolutions on Film: introducing the film director Aquafina: Resolutions on Film: what's your name Aquafina: Resolutions on Film: customized poster Aquafina: Resolutions on Film: view movie Aquafina: Resolutions on Film: share movie with friends