As part of Aquafina's "Drink more water" campaign, we created a highly interactive
online campaign, which encouraged users to submit their new year's resolutions in the form
of a film pitch. Partnering with production company Subliminal, the top 10 resolutions
were made into short films created by professional filmmakers.
The campaign was wildly successful, with thousands of user submitting resolutions,
and tens of thousands of viewers accessing the website as the videos were released
throughout the first 10 days of January.
Resolutions on Film website
Tribal Worldwide (DDB)
Art Direction, Video Production, Developer