Nokia: Entertainment Hub

Nokia USA wanted to increase brand awareness. Previous to the launch of the Nokia Entertainment Hub, Nokia had focused on product advertising and cooperative advertising with carriers.

We built a sophisticated, interactive 3D website. Its content was customized and personalized based on user interactions. Video characters reacted to user behavior. Users could interact with detailed 3D phone models. Movie trailers, music videos, rebates and coupons for Nokia products, services and events rounded out the experience.

Project

Nokia 360 Entertainment Hub Website

Client

Nokia

Agency

Tribal Worldwide (DDB)

Role

Interactive direction (creative, technical, user experience), technical architect, lead developer

Nokia 360: Exterior view Nokia 360: Bouncer Nokia 360: Dance floor Nokia 360: Phone bar Nokia 360: Phone details Nokia 360: Phone screening room