Paslode: Strategy, UX

Paslode is a major producer of construction tools. Their website was unfocused. It had major usability issues, and it was extremely difficult to use on mobile devices.

I interviewed subject matter experts, reviewed website analytics and performed competitive and SWOT analyses. Working directly with Paslode, I created an information architecture and user experience design. This featured clear, prioritized content, met Paslode's business goals, and provided an organized, flexible structure for the visual design and development of a responsive website.

Project

Paslode corporate website

Client

Paslode, a division of Illinois Tool Works

Agency

Two by Four

Role

Strategic direction (discovery, interviews, research), Interactive direction (creative, technical), information architecture, user experience

Paslode Website: UX/IA Overview Paslode Website: Parts and Services UX/IA Paslode Website: Primary Navigation UX/IA Paslode Website: Products Listing with Faceted Search UX Design for Small Screen Paslode Website: Products Listing with Faceted Search UX Design for Large Screen