Pergo is the most widely known laminate flooring manufacturer in the world, but their
North American website was dated and difficult to use.
Working closely with Pergo's product owners, and marketing team, we researched, designed
and built an effective and intuitive e-commerce website from the ground up, while
maximizing a limited budget.
The result? An award-winning, easy-to-navigate website that balances the focus on Pergo's
brand with their huge selection of products. The payoff? When the new website launched,
sales increased by over 400 percent!
Interactive Direction (creative, technical, user experience), Art Direction, Technologist, Developer