University of New Mexico was having issues attracting prospective
students. Our challenge was to find a way to attract and engage
students, show the capabilities of UNM, and the uniqueness of
Albuquerque, while focusing users to request more information
about the university.
To achieve this, we built a highly interactive site with interactive
animations, 4 casual games, social media widgets, and desktop wallpapers.
The results were outstanding: conversion rates increased by over 35%,
and the campaign netted three gold Addy Awards.
Free Range Thinking Website and Games
University of New Mexico
McKee, Wallwork & Company
Game Strategy, Game Design, Interactive Direction (creative, technical, user experience), Technologist, Technical Architect