Aquafina: Resolutions on Film
As part of Aquafina's "Drink More Water" campaign, we created a highly interactive online campaign, which encouraged users to submit their New Year's resolutions in the form of a film pitch. We partnered with production company Subliminal, and the top ten resolutions were made into short films created by professional filmmakers.
The campaign was wildly successful. Thousands of users submitted resolutions, and tens of thousands of viewers accessed the website as the videos were released throughout the first ten days of January.
Project
Resolutions on Film website
Client
Aquafina
Agency
Tribal Worldwide (DDB)
Role
Art direction, video production, developer
