Paslode: Strategy, UX
Paslode is a major producer of construction tools. Their website was unfocused. It had major usability issues, and it was extremely difficult to use on mobile devices.
I interviewed subject matter experts, reviewed website analytics and performed competitive and SWOT analyses. Working directly with Paslode, I created an information architecture and user experience design. This featured clear, prioritized content, met Paslode's business goals, and provided an organized, flexible structure for the visual design and development of a responsive website.
Project
Paslode corporate website
Client
Paslode, a division of Illinois Tool Works
Agency
Two by Four
Role
Strategic direction (discovery, interviews, research), Interactive direction (creative, technical), information architecture, user experience
