Pergo is the most widely known laminate flooring manufacturer in the world, but their North American website was dated and difficult to use.
Working closely with Pergo's product owners and marketing mangers, our team researched, designed and built an effective and intuitive e-commerce website from the ground up, while maximizing a limited budget.
The result: an award-winning, easy-to-navigate website that balanced the focus on Pergo's brand with their huge selection of products. The payoff: when the new website launched, sales increased by over 400 percent.
Pergo.com website
Mohawk Industries
NPST Solutions
Interactive direction (creative, technical, user experience), art direction, technologist, developer