UNM: Website & Games
The University of New Mexico was having issues with attracting prospective students. Our challenge was to find a way to attract and engage students, show the capabilities of UNM, highlight the uniqueness of Albuquerque, and get users to request more information about the university.
We built a highly interactive site that featured interactive animations, four casual games, social media widgets and desktop wallpapers. The results were outstanding: conversion rates increased by over 35%, and the campaign netted three gold Addy Awards.
Project
Free Range Thinking Website and Games
Client
University of New Mexico
Agency
McKee, Wallwork & Company
Role
Game strategy, game design, interactive direction (creative, technical, user experience), technologist, technical architect
